Luxury fonts were originally designed by Christian Schwartz and available via Orange Italic. I was excited, my family business is jewelry and these typefaces are intended for the upscale market.
The type family names are Diamonds, Platinum, and Gold, a cinch that I would want to use them. In 2011, House Industries purchased the rights to sell them (at least I think) and added a 3 text weight in the deal. Well, this is a partial review…
Why Do Chickens Fly?
I am not sure that the original set of Fonts, the Display faces, were meant to be a serious attempt at a typeface. At first, I imagine it was conceived as the typographic equivalent of “sprockets” from SNL.
I, however, was enthralled at the simplicity and the utility of 3 display faces, all aligned and weight matched and looking like they stepped out of a Gucci ad. Joke or not, I was obsessed with having them, and even e-mailed Orange to request an update about when and where I could buy them.