Last week I attended the SIA show in Denver. I’ve been to several “Outdoor Retailer” sporting goods trade shows, but this was my first SIA show. About 1/5th the size of the OR show, the SIA show focused only on winter sporting goods; Snowboarding, Skiing, Backcountry gear, Nordic gear.
The trade show follows a similar format to the OR show, several days of trade show expo, followed by a couple days of “on the snow demo” at Winter Park Resort. About 900 brands were present at the show, displaying all their new gear for this season, and while the sheer quantity of gear was overwhelming, when I broke the expo floor into market segments (snowboarding, skiing, backcountry, etc…), it was much more manageable to make my way around from booth to booth to learn about all the new gear that interested me most (mainly downhill and backcountry ski gear).